Prada is recognized worldwide for its simple and elegant creations.Mario Prada started the Prada label in 1913. He designed and sold handbags, shoes, trunks, and suitcases though two boutiques in Milan, and had clients across Europe and the US. When the signature Prada suitcase, made from heavy, cumbersome walrus skin, proved to be ill suited for air travel, Prada concentrated on designing exquisite leather accessories and waterproof handbags.In 1950, Mario had a daugher named Miuccia, she helped with innovate ideas for the prada line, she inspired the Pocone bags, backpacks that were made out of a waterproof fabric.
In 1978, Mario’s granddaughter, Miuccia Prada, took over the company. Miuccia was a former mime who had spent five years studying at Milan’s Teatro Piccolo, and had a PhD in political science. She liked Mulberry handbags very much. Although her qualifications didn’t seem appropriate, her sense of fashion was unmistakable. The label was still mainly a leather goods manufacturer at that point, and had been struggling financially for several years. Competition from other fashion houses like Gucci had taken its toll. Miuccia turned things around and steered the House of Prada towards the world of haute couture.
By the 1990′s, Prada was a leading force in fashion. The garments and accessories were smart, sophisticated, and extremely high quality. Luxurious fabrics and simple styles, mostly in blacks, browns, grays, greens, and creams, became the signature Prada look.
In 1992, Miuccia presented the more affordable Miu Miu line, which targeted a younger consumer. Soon after, the Prada Sport label was created, followed by a line of men’s wear and a lingerie collection.
The following year, in 1993, Prada received the Council of Fashion Designers of America award for accessories.The Prada look has certainly evolved over the years, and Miuccia is credited with many innovations in fabric and design. She has added everything from mirror fragments to beaded latex to her garments, and experimented with new and unique fabric blends. Even with all of this experimentation however, the caliber of the finished product has never wavered. The distinct silver Prada triangle is a status symbol all over Europe and North America.
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